Blog

Apple Intelligence is a new artificial intelligence service integrated into Apple devices, introduced at the 2024 WWDC event. This service includes next-generation features of Siri, Genmoji, and tools like Image Playground. Apple Intelligence, which is currently available for free, will remain that way for the next three years. However, Apple plans to introduce a subscription model for this service as it develops more advanced AI features in the future. Apple Intelligence focuses on on-device artificial intelligence operations, and since Apple is currently thought to be behind in the artificial intelligence race in the market, it is still early to make this service paid. However, in the long term, Apple is expected to turn this service into a source of revenue. For example, premium features may be offered under the name "Apple Intelligence+" and made available to users for a monthly subscription fee​ (9to5Mac)​ (AppleInsider). Additionally, Apple plans to add additional features to this artificial intelligence service by collaborating with third-party artificial intelligence service providers. Thanks to these collaborations, Apple aims to get a share from the subscription revenues obtained from these services (DNyuz). As a result, Apple users will be able to benefit from the Apple Intelligence service for free for now, but a subscription system for more advanced features may be introduced after three years. This strategy is seen as a step in line with Apple's goal of generating more revenue in software and services.

Arçelik and YongaTek started a project for domestic chip design within the scope of the Pre-Competition Cooperation and Support Program of the Ministry of Industry and Technology. This two-year project, which started in April 2024, aims to increase Turkey's technological independence and improve its domestic production capacity. These domestic chips will be used in white goods, small household appliances, consumer electronics and kitchen accessories produced by Arçelik. The design rights will belong entirely to Turkey and the first prototypes are planned to be completed in 2025. The chips aim to optimize energy and resource usage by offering integrated smart sensors and artificial intelligence-supported features. These developments are considered as an important step that will reduce Turkey's foreign dependency in chip production and encourage domestic technology production. With the completion of the project, Türkiye aims to reach a stronger position in the field of high technology.

Extended Reality (XR), which encompasses Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), is transforming educational experiences by providing immersive learning environments. These technologies allow students to interact with content in innovative ways, such as virtual labs, simulations, and interactive field trips. XR is particularly useful for developing practical skills and understanding complex concepts through experiential learning. Key Benefits and Applications: Immersive Learning: XR creates a fully immersive environment where students can interact with virtual objects, providing a hands-on learning experience without physical constraints. This is especially useful in subjects such as biology, engineering, and medicine, where practical skills are crucial. Accessibility and Engagement: XR technology can make education more accessible to students with diverse learning needs by providing customizable and adaptable learning experiences. It also increases student engagement by making learning more interactive and visually engaging. Skill Development and Work Readiness: XR helps develop skills that are directly transferable to the workplace, especially in technically specialized fields such as healthcare, aviation, and manufacturing. Challenges and Future Directions: While the potential for XR in education is huge, challenges remain, including high costs, the need for technical infrastructure, accessibility, and issues with digital literacy. More research is needed to understand the long-term impact of XR on learning outcomes and how to best integrate these technologies into curricula (Jisc)​(Qualcomm)​(ERIC). Visual representation A conceptual illustration highlighting the use of Extended Reality (XR) in education in immersive learning environments accompanies the text. This illustration demonstrates the transformative impact of XR in modern education by depicting students using VR headsets and AR devices in a classroom environment, interacting with 3D models and virtual simulations.

A preliminary accounting program is a software used to record and manage the accounting transactions of businesses. These programs facilitate important accounting transactions such as invoice tracking, current account tracking, income-expense tracking, and stock tracking. They help businesses record their financial data regularly and make their reports. Preliminary accounting programs usually have the following features: Invoice tracking: Recording and tracking incoming and outgoing invoices. Current account tracking: Management of customer and supplier accounts. Income-expense tracking: Recording and tracking the income and expenses of the business. Inventory tracking: Tracking the stock status of products. Bank and cash register tracking: Tracking the amount of cash in bank accounts and cash registers. Reporting: Creating and analyzing financial reports. Preliminary accounting programs make the accounting processes of businesses more efficient, reduce errors, and save time. They also help in the preparation of tax returns and other legal reports.

Just like when you set up an office or store and want to promote your name by using posters, billboards, flyers and similar advertising methods, the most important part of the promotion stages for a website is content production. The more up-to-date, original and regular content you produce and publish, the more known your site will be. You can follow the steps below for successful website content production: Determine the Target Audience: Determining who will read your content is important in shaping the tone, style and content of the content. Understanding the characteristics of your target audience such as age, gender and interests allows you to better respond to their needs. Do Research: Do extensive research on the subject and get information from reliable sources. In order to provide good content, the subject needs to be understood in depth. Create Unique and Valuable Content: Make sure that your content is different from others and offers truly valuable information to your readers. Contribute to your visitors by creating educational, interesting and solution-oriented content. Make the Title Attractive: The title is the first impression of your content and the opportunity to attract the attention of readers. A good title should be engaging, concise and reflective of the content. Use Keywords Correctly: Use appropriate keywords wisely in your content to ensure that your content ranks well in terms of SEO (Search Engine Optimization). However, be careful to integrate keywords naturally, as user experience is important. Use Images: Supporting your content with images is important to attract the attention of readers. Images can break up the text and make it more attractive. However, make sure that the images you use are of high quality, relevant and copyright-compliant. Readability and Structure: It is important for your content to be readable. Structural elements such as paragraph organization, subheadings, and bullet points can make your content more visually appealing and understandable. Be Short and Concise: Internet users generally want to access information quickly. Adjust the length of your content according to the preferences of your target audience. However, short and concise content generally attracts more attention. Regular Content Update: Keeping your website content constantly updated increases the likelihood of visitors returning. Also, remember that search engines like Google prefer constantly updated content. Interact with Readers: Engage with your readers by responding to comments, sharing on social media, etc. This can increase reader loyalty. Analyze and Improve: Use analytics to track the performance of your content. Continuously improve your strategy by observing which content is being read more, which keywords are performing better. Remember, successful content creation is a constant effort. You should continue to update and improve your content according to changing trends and reader needs.

Classic mailing systems or marketing operations carried out with advertisements cause you to spend thousands of liras and not be able to manage your time well. Instead, we have listed the latest marketing methods for you and will constantly update them. You can use the following strategies for successful website marketing: SEO (Search Engine Optimization): Give importance to SEO studies to make your content and website visible in higher ranks in search engines. You can increase your rankings by targeting the right keywords, optimizing the content and paying attention to technical SEO factors. Social Media Marketing: Create an effective presence on the social media platforms used by your target audience. You can promote your brand by sharing valuable content, encouraging interactions and communicating directly with your target audience. Shareable Content Production: You can ensure that users share this content by producing entertaining, educational or emotional content. Viral content can increase organic access. E-mail Marketing: Keep users' interest alive by regularly sending interesting content, newsletters or offers to your subscribers. Well-designed email campaigns can increase customer loyalty. Collaborations and Partnerships: You can expand your audience by collaborating with other sites, blogs or brands. You can reach new audiences with methods such as writing guest posts or participating in podcasts. Content Marketing: Create opportunities to solve problems or provide information about the interests of your target audience by producing valuable content. You can use different types of content such as blog posts, guides, infographics, videos. Google Ads: You can highlight your site in specific keywords and locations by creating targeted ads through advertising platforms such as Google Ads. Social Media Ads: You can create ads specific to your target audience using the advertising tools of social media platforms. This can lead to more interaction and traffic. Influencer Collaborations: You can reach their follower base and promote your brand by working with influential influencers. Analysis and Improvement: Use analytics tools to monitor and analyze the effectiveness of your marketing strategies. Continuously improve your strategy by determining which methods perform better. Remember that marketing strategies can vary depending on your industry, target audience, and resources. Be sure to use trial and error to test different strategies for the best results.

Just as it is important for a site's content, software structure, originality and similar situations to be good quality and people find you through this, social media is equally important. Social media is very important for a business to be recognized and found by potential customers. You can follow the steps below for successful social media management: Goal Setting: The first step is to determine your social media strategy. Clearly define your goals. These can be increasing brand awareness, generating traffic, finding potential customers or engaging existing customers more. Defining the Target Audience: Determine which demographics and interests you want to reach. This will help you shape your content and marketing strategy. Choosing the Right Platforms: Determine the social media platforms your target audience uses the most. You can use different content and tone on different platforms. Planning and Creating a Calendar: Create a content calendar for regular content sharing. Ensure consistency by planning which content you will share on which days and at which times. Quality and Varied Content Production: Attract the attention of your followers using various types of content such as images, videos, texts, and infographics. You can increase interaction by producing entertaining, educational, or emotional content. Interaction and Communication: Interact with your followers. Responding to comments, answering questions, and communicating directly with your followers helps you build loyalty. Hashtag Usage: By using the right and popular hashtags in your content, you can ensure that your content reaches a wider audience. Visual and Aesthetic Attention: Make sure that your images are aesthetically appealing. Your profile picture, cover photo, and content visuals should reflect your brand's identity. Analysis and Improvement: Monitor your content performance using analytical tools. Optimize your strategy by determining which content receives more interaction and is viewed more at which times. Advertisement and Promotions: Social media ads allow you to reach your targeted audience more widely. You can use your budget effectively by directing these ads to the right target audience. Adapting to Trends: Follow the current trends of social media platforms and produce content that is in line with these trends. This can help your brand gain more visibility. Be Crisis Prepared: Be prepared for negative comments or moments of crisis. Responding quickly and positively will help you maintain your reputation. Social media management is a constant effort. Remember to constantly update your strategy based on changing trends, audience feedback, and analytics.